E_WEAR

E_WEAR was developed as part of a collaborative project between Fashion Design and Fashion Marketing and Branding students at NTU. I assumed the role of Brand Marketing Consultant for my paired Fashion Design student, which required the curation of a new fashion brand based on their designs and inspirations. Designer Anna Burcharth’s collection was influenced by virtual reality, and therefore a digital clothing brand was curated as a consequence. The brand book for E_WEAR can be found below.