TEA TREE AND WITCH HAZEL NPD

In response to a live project set by Boots, myself and my peers were required to develop a new product for the Tea Tree and Witch Hazel range. After an audit of how the current sub brand operates, an exploration of the product portfolio it adopts and the current consumer it targets, three concepts were recommended. Narrowing from three to one, it was decided that a moisturiser which combats the negative effects of blue light emitted from digital screens was an appropriate recommendation.