ELIXIR

For my final year project, I was required to produce a business plan for a new product or service which responds to an established consumer need. Elixir has therefore been developed to enable young professionals to maintain self-care regimes and healthy lifestyles in social environments, as previous research presented alcohol as a barrier in these scenarios. It aims to elevate the positives of sobriety, as opposed to the negatives, as the notion is currently coined boring or aimed at recovering alcoholics; an established equilibrium has not yet been met within the social sphere.